Measuring Trust in Electronic Word of Mouth: A Rigid Research Framework

Wolfgang Jonas Weitzl, Robert Zniva

Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review

1 Citation (Scopus)

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Measuring Trust in Electronic Word-of-Mouth: A Rigid Research Framework
Weitzl, W. J. (Speaker) & Zniva, R. (Speaker)
14 May 2015
Activity: Talk or presentation › Oral presentation