Measures for quantitative process-tracing methods

René Riedl, Eduard Brandstätter

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review


To know the decision strategy and the underlying information acquisition behavior of a person is essential for the design of computer programs that support managerial and consumer decision making. Both quantitative methods (e.g. computer-assisted process-tracing systems) and qualitative methods (e.g. verbal protocols) are used to investigate information acquisition behavior of managers and consumers, respectively, and to detect their decision strategies. This article presents measures that allow for the detection of important decision strategies-that is, one is able to distinguish decision strategies from each other. The presented measures are the methodological basis of widely used quantitative process-tracing methods such as computerized process-tracing (CPT) tools or eye-tracking systems. The article concludes that the measures and their application within CPT tools or eye-tracking systems constitute the basic foundation of an emerging research field called clickstream analysis, which is a method to investigate human decision processes by analyzing computer log files.

Original languageEnglish
Title of host publicationProceedings of the 27th International Conference on Information Systems (ICIS)
PublisherAssociation for Information Systems (AIS)
Number of pages16
Publication statusPublished - 2006
Event27th International Conference on Information Systems (ICIS) - Milwaukee, Wisconsin, United States
Duration: 10 Dec 200613 Dec 2006


Conference27th International Conference on Information Systems (ICIS)
Country/TerritoryUnited States
CityMilwaukee, Wisconsin


  • Computerassisted process tracing
  • Decision process
  • Decision strategy
  • Information acquisition behavior


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