Marketingmanagement – Product Lifecycle Management

Research output: Chapter in Book/Report/Conference proceedingsChapter

Translated title of the contributionMarketingmanagement – Product Lifecycle Management
Original languageGerman
Title of host publicationPraxisorientiertes Innovations- und Produktmanagement
PublisherGeorg Thieme Verlag KG Stuttgart
Pages303-316
Publication statusPublished - 2008

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