Marketingmanagement – Aufgaben entlang des Produktlebenszyklus

Translated title of the contribution: Marketingmanagement – Product Lifecycle Management

Kurt Gaubinger

Research output: Chapter in Book/Report/Conference proceedings › Chapter

Translated title of the contributionMarketingmanagement – Product Lifecycle Management
Original languageGerman
Title of host publicationPraxisorientiertes Innovations- und Produktmanagement
PublisherGeorg Thieme Verlag KG Stuttgart
Pages303-316
Publication statusPublished - 2008

Cite this