Marketing- und Vertriebsstrategien österreichischer B2B-Unternehmen in Mittel- und Osteuropa

Translated title of the contribution: Marketing and Sales Strategies of Austrian B2B Companies in CEE

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Translated title of the contribution	Marketing and Sales Strategies of Austrian B2B Companies in CEE
Original language	German
Title of host publication	Proceedings of FFH2008 Fachhochschul Forschungs Forum
Number of pages	1
Publication status	Published - 2008
Event	FFH Forschungsforum 2008 - Wels, Austria Duration: 26 Mar 2008 → 27 Mar 2008

Cite this

@inproceedings{52a9b0dbdbff420d85999ea09f2b50d3,

title = "Marketing- und Vertriebsstrategien {\"o}sterreichischer B2B-Unternehmen in Mittel- und Osteuropa",

author = "Sophie Wiesinger and Andreas Zehetner",

year = "2008",

language = "Deutsch",

booktitle = "Proceedings of FFH2008 Fachhochschul Forschungs Forum",

note = "FFH Forschungsforum 2008 ; Conference date: 26-03-2008 Through 27-03-2008",

}