Marketing-Controlling for SME

Research output: Chapter in Book/Report/Conference proceedingsChapter

Translated title of the contributionMarketing-Controlling for SME
Original languageGerman
Title of host publicationStrategisches Marketing-Controlling für KMU – Basis für den Erfolg im EU-Binnenmarkt
PublisherGeorg Thieme Verlag KG Stuttgart
Number of pages320
Publication statusPublished - 2000

Keywords

  • Marketing Controlling Strategie KMU

Cite this