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Market research in the process of new product development.

Translated title of the contribution: Market research in the process of new product development.
  • Fiona Schweitzer

Research output: Chapter in Book/Report/Conference proceedings › Chapter

Translated title of the contributionMarket research in the process of new product development.
Original languageGerman
Title of host publicationGupta, Praveen; Trusko, Brett E.: Global Innovation Science Handbook, Mcgraw-Hill Publ.Comp
PublisherM. Dekker Verlag
Publication statusPublished - 2013

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