| Translated title of the contribution | Market research in the process of new product development. |
|---|---|
| Original language | German |
| Title of host publication | Gupta, Praveen; Trusko, Brett E.: Global Innovation Science Handbook, Mcgraw-Hill Publ.Comp |
| Publisher | M. Dekker Verlag |
| Publication status | Published - 2013 |
Market research in the process of new product development.
Fiona Schweitzer
Research output: Chapter in Book/Report/Conference proceedings › Chapter