|Translated title of the contribution||Market research in the process of new product development.|
|Title of host publication||Gupta, Praveen; Trusko, Brett E.: Global Innovation Science Handbook, Mcgraw-Hill Publ.Comp|
|Publisher||M. Dekker Verlag|
|Publication status||Published - 2013|
Market research in the process of new product development.
Research output: Chapter in Book/Report/Conference proceedings › Chapter