Market Entry Modes Predictors: Evidence from Austrian Companies Targeting Central European Markets

Pavel Strach; Sophie Wiesinger

Market Entry Modes Predictors: Evidence from Austrian Companies Targeting Central European Markets

Pavel Strach, Sophie Wiesinger

Research Center Steyr

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Abstract

The paper deals with market entry strategies of Upper Austrian businesses into Central and Eastern European markets.

Original language	English
Title of host publication	Cross-Cultural Business Conference 2015
Publisher	Shaker Verlag
Pages	161-168
ISBN (Print)	978-3-8440-3646-6
Publication status	Published - 2015
Event	Cross-Cultural Business Conference 2015 - Steyr, Austria Duration: 21 May 2015 → 22 May 2015

Conference

Conference	Cross-Cultural Business Conference 2015
Country/Territory	Austria
City	Steyr
Period	21.05.2015 → 22.05.2015

Keywords

Market entry
market entry mode
entry strategy
Central and Eastern Europe
barometer study

Cite this

@inproceedings{b0d62cb7e5ea419c8d66739cb39e0a06,

title = "Market Entry Modes Predictors: Evidence from Austrian Companies Targeting Central European Markets",

abstract = "The paper deals with market entry strategies of Upper Austrian businesses into Central and Eastern European markets.",

keywords = "Market entry, market entry mode, entry strategy, Central and Eastern Europe, barometer study, Market entry, market entry mode, entry strategy, Central and Eastern Europe, barometer study",

author = "Pavel Strach and Sophie Wiesinger",

year = "2015",

language = "English",

isbn = "978-3-8440-3646-6",

pages = "161--168",

booktitle = "Cross-Cultural Business Conference 2015",

publisher = "Shaker Verlag",

note = "Cross-Cultural Business Conference 2015 ; Conference date: 21-05-2015 Through 22-05-2015",

}

TY - GEN

T1 - Market Entry Modes Predictors: Evidence from Austrian Companies Targeting Central European Markets

AU - Strach, Pavel

AU - Wiesinger, Sophie

PY - 2015

Y1 - 2015

N2 - The paper deals with market entry strategies of Upper Austrian businesses into Central and Eastern European markets.

AB - The paper deals with market entry strategies of Upper Austrian businesses into Central and Eastern European markets.

KW - Market entry

KW - market entry mode

KW - entry strategy

KW - Central and Eastern Europe

KW - barometer study

KW - Market entry

KW - market entry mode

KW - entry strategy

KW - Central and Eastern Europe

KW - barometer study

UR - https://www.researchgate.net/profile/Martina_Gaisch/publication/311932897_Proceedings_of_Cross-Cultural_Business_Conference_2015/links/5863660d08ae6eb871abe007/Proceedings-of-Cross-Cultural-Business-Conference-2015.pdf#page=161

M3 - Conference contribution

SN - 978-3-8440-3646-6

SP - 161

EP - 168

BT - Cross-Cultural Business Conference 2015

PB - Shaker Verlag

T2 - Cross-Cultural Business Conference 2015

Y2 - 21 May 2015 through 22 May 2015

ER -

Market Entry Modes Predictors: Evidence from Austrian Companies Targeting Central European Markets

Abstract

Conference

Keywords

Other files and links

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Cite this