Market Entry Modes Predictors: Evidence from Austrian Companies Targeting Central European Markets

Pavel Strach, Sophie Wiesinger

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Abstract

The paper deals with market entry strategies of Upper Austrian businesses into Central and Eastern European markets.
Original languageEnglish
Title of host publicationCross-Cultural Business Conference 2015
PublisherShaker Verlag
Pages161-168
ISBN (Print)978-3-8440-3646-6
Publication statusPublished - 2015
EventCross-Cultural Business Conference 2015 - Steyr, Austria
Duration: 21 May 201522 May 2015

Conference

ConferenceCross-Cultural Business Conference 2015
Country/TerritoryAustria
CitySteyr
Period21.05.201522.05.2015

Keywords

  • Market entry
  • market entry mode
  • entry strategy
  • Central and Eastern Europe
  • barometer study

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