Market entry mode predictors: Evidence from Austrian companies targeting Central European markets

Pavel Strach, Sophie Wiesinger

Research output: Contribution to journalArticlepeer-review

Abstract

Market entry mode choice has been one of the core topics in international business literature. The evolutionary approach to market entry strategies represented by the Uppsala model may still be valid even when examined on the regional (CEE) level of analysis.
Original languageEnglish
Pages (from-to)2-10
JournalMarketing Science & Inspiration
Volume10
Issue number3
Publication statusPublished - Oct 2015

Keywords

  • CEE countries
  • market entry
  • international business
  • Uppsala model

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