Abstract
Market entry mode choice has been one of the core topics in international business literature. The evolutionary approach to market entry strategies represented by the Uppsala model may still be valid even when examined on the regional (CEE) level of analysis.
| Original language | English |
|---|---|
| Pages (from-to) | 2-10 |
| Journal | Marketing Science & Inspiration |
| Volume | 10 |
| Issue number | 3 |
| Publication status | Published - Oct 2015 |
Keywords
- CEE countries
- market entry
- international business
- Uppsala model