Market basket analysis of retail data: Supervised learning approach

Gabriel Kronberger; Michael Affenzeller

doi:10.1007/978-3-642-27549-4_59

Market basket analysis of retail data: Supervised learning approach

Gabriel Kronberger, Michael Affenzeller

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

4 Citations (Scopus)

Abstract

In this work we discuss a supervised learning approach for identification of frequent itemsets and association rules from transactional data. This task is typically encountered in market basket analysis, where the goal is to find subsets of products that are frequently purchased in combination. In this work we compare the traditional approach and the supervised learning approach to find association rules in a real-world retail data set using two well known algorithm, namely Apriori and PRIM.

Original language	English
Title of host publication	Computer Aided Systems Theory, EUROCAST 2011 - 13th International Conference, Revised Selected Papers
Pages	464-471
Number of pages	8
Volume	6927
Edition	PART 1
DOIs	https://doi.org/10.1007/978-3-642-27549-4_59
Publication status	Published - 2012
Event	13th International Conference on Computer Aided Systems Theory, Eurocast 2011 - Las Palmas de Gran Canaria, Spain Duration: 6 Feb 2011 → 11 Feb 2011 http://www.iuctc.ulpgc.es/spain/eurocast2011/

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Number	PART 1
Volume	6927 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	13th International Conference on Computer Aided Systems Theory, Eurocast 2011
Country/Territory	Spain
City	Las Palmas de Gran Canaria
Period	06.02.2011 → 11.02.2011
Internet address	http://www.iuctc.ulpgc.es/spain/eurocast2011/

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10.1007/978-3-642-27549-4_59

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Kronberger, G., & Affenzeller, M. (2012). Market basket analysis of retail data: Supervised learning approach. In Computer Aided Systems Theory, EUROCAST 2011 - 13th International Conference, Revised Selected Papers (PART 1 ed., Vol. 6927, pp. 464-471). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 6927 LNCS, No. PART 1). https://doi.org/10.1007/978-3-642-27549-4_59

Kronberger, Gabriel ; Affenzeller, Michael. / Market basket analysis of retail data : Supervised learning approach. Computer Aided Systems Theory, EUROCAST 2011 - 13th International Conference, Revised Selected Papers. Vol. 6927 PART 1. ed. 2012. pp. 464-471 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); PART 1).

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abstract = "In this work we discuss a supervised learning approach for identification of frequent itemsets and association rules from transactional data. This task is typically encountered in market basket analysis, where the goal is to find subsets of products that are frequently purchased in combination. In this work we compare the traditional approach and the supervised learning approach to find association rules in a real-world retail data set using two well known algorithm, namely Apriori and PRIM.",

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Kronberger, G & Affenzeller, M 2012, Market basket analysis of retail data: Supervised learning approach. in Computer Aided Systems Theory, EUROCAST 2011 - 13th International Conference, Revised Selected Papers. PART 1 edn, vol. 6927, Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), no. PART 1, vol. 6927 LNCS, pp. 464-471, 13th International Conference on Computer Aided Systems Theory, Eurocast 2011, Las Palmas de Gran Canaria, Spain, 06.02.2011. https://doi.org/10.1007/978-3-642-27549-4_59

Market basket analysis of retail data: Supervised learning approach. / Kronberger, Gabriel ; Affenzeller, Michael.
Computer Aided Systems Theory, EUROCAST 2011 - 13th International Conference, Revised Selected Papers. Vol. 6927 PART 1. ed. 2012. p. 464-471 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 6927 LNCS, No. PART 1).

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

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Kronberger G , Affenzeller M. Market basket analysis of retail data: Supervised learning approach. In Computer Aided Systems Theory, EUROCAST 2011 - 13th International Conference, Revised Selected Papers. PART 1 ed. Vol. 6927. 2012. p. 464-471. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); PART 1). doi: 10.1007/978-3-642-27549-4_59

Market basket analysis of retail data: Supervised learning approach

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