| Original language | German (Austria) |
|---|---|
| Title of host publication | Identitätsbasierte Luxusmarkenführung |
| Place of Publication | Wiesbaden |
| Publisher | Springer |
| ISBN (Print) | 3834940593, 9783834940599 |
| Publication status | Published - 2012 |
| Externally published | Yes |
Markenarchitekturgestaltung bei Luxusmarken: am Beispiel von Louis Vuitton Moet Hennessy (LVMH) und Armani
Christopher Kanitz, Michael Schade
Research output: Chapter in Book/Report/Conference proceedings › Chapter