Markenarchitekturbildung in der pharmazeutischen Industrie

Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review

Original language	German (Austria)
Title of host publication	Impulse für die Markenpraxis und Markenforschung
Place of Publication	Wiesbaden
Publisher	Springer
ISBN (Print)	3658004266, 9783658004262
Publication status	Published - 2013
Externally published	Yes

Cite this

@inbook{0b246f77b8214c68a3ea29bb03f39025,

title = "Markenarchitekturbildung in der pharmazeutischen Industrie",

keywords = "Markenartikel, Markenf{\"u}hrung, Pharmaindustrie",

author = "Christoph Burmann and Christopher Kanitz",

year = "2013",

language = "Deutsch ({\"O}sterreich)",

isbn = "3658004266",

booktitle = "Impulse f{\"u}r die Markenpraxis und Markenforschung",

publisher = "Springer",

address = "Deutschland",

}