MANAGING BRAND ARCHITECTURE: STATE-OF-THE-ART AND DECISION-MAKING.

Christopher Kanitz; Michael Schade; Christoph Burmann

MANAGING BRAND ARCHITECTURE: STATE-OF-THE-ART AND DECISION-MAKING.

Christopher Kanitz, Michael Schade, Christoph Burmann

Research output: Contribution to journal › Article › peer-review

Abstract

An abstract of the article "Managing Brand Architecture: State-of-the-Art and Decision-Making," by Christopher Kanitz et al. is presented.

Original language	English
Pages (from-to)	156-157
Number of pages	2
Journal	AMA Summer Educators' Conference Proceedings
Volume	23
Publication status	Published - 1 Jan 2012
Externally published	Yes

Keywords

Brand name products -- Management
Product management
Decision making

Cite this

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title = "MANAGING BRAND ARCHITECTURE: STATE-OF-THE-ART AND DECISION-MAKING.",

abstract = "An abstract of the article {"}Managing Brand Architecture: State-of-the-Art and Decision-Making,{"} by Christopher Kanitz et al. is presented.",

keywords = "Brand name products -- Management, Product management, Decision making",

author = "Christopher Kanitz and Michael Schade and Christoph Burmann",

year = "2012",

month = jan,

day = "1",

language = "English",

volume = "23",

pages = "156--157",

journal = "AMA Summer Educators' Conference Proceedings",

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TY - JOUR

T1 - MANAGING BRAND ARCHITECTURE

T2 - STATE-OF-THE-ART AND DECISION-MAKING.

AU - Kanitz, Christopher

AU - Schade, Michael

AU - Burmann, Christoph

PY - 2012/1/1

Y1 - 2012/1/1

N2 - An abstract of the article "Managing Brand Architecture: State-of-the-Art and Decision-Making," by Christopher Kanitz et al. is presented.

AB - An abstract of the article "Managing Brand Architecture: State-of-the-Art and Decision-Making," by Christopher Kanitz et al. is presented.

KW - Brand name products -- Management

KW - Product management

KW - Decision making

M3 - Article

VL - 23

SP - 156

EP - 157

JO - AMA Summer Educators' Conference Proceedings

JF - AMA Summer Educators' Conference Proceedings

ER -

MANAGING BRAND ARCHITECTURE: STATE-OF-THE-ART AND DECISION-MAKING.

Abstract

Keywords

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Cite this