Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception: Case Study

Robert Zimmermann, Andreas Auinger

Research output: Contribution to journal › Conference article › peer-review

3 Citations (Scopus)

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Managerial and Departmental Differences in the Perceived Influence of Brand-Owned Touchpoints on Brand Perception: Case Study
Zimmermann, R. (Speaker)
21 Oct 2020 → 23 Oct 2020
Activity: Talk or presentation › Oral presentation