| Translated title of the contribution | Management from Productranges and Services |
|---|---|
| Original language | German |
| Title of host publication | Praxisorientiertes Innovations- und Produktmanagement |
| Publisher | Georg Thieme Verlag KG Stuttgart |
| Pages | 191-200 |
| Publication status | Published - 2008 |
Management von Produktprogrammen und Dienstleistungen
Research output: Chapter in Book/Report/Conference proceedings › Chapter