List price: What do they mean and why should we care

Pavel Strach

Research output: Contribution to journalArticlepeer-review

Abstract

Price is the only tool of the Marketing wmix which directly affects the bottom line. The paper discusses the effects and implications of differences between list price and actual asking price.
Original languageEnglish
Pages (from-to)60-61
JournalMarketing Science & Inspiration
Volume9
Issue number3
Publication statusPublished - Oct 2014

Keywords

  • Pricing
  • list price
  • asking price
  • sales price

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