Abstract
Price is the only tool of the Marketing wmix which directly affects the bottom line. The paper discusses the effects and implications of differences between list price and actual asking price.
| Original language | English |
|---|---|
| Pages (from-to) | 60-61 |
| Journal | Marketing Science & Inspiration |
| Volume | 9 |
| Issue number | 3 |
| Publication status | Published - Oct 2014 |
Keywords
- Pricing
- list price
- asking price
- sales price