Leveraging first party data for customized email marketing

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	International Conference on Research in Advertising (ICORIA), Prague, 2022
Publication status	Published - 2022

Cite this

@inproceedings{b59ee983852a43539c3a41857ab1a23c,

title = "Leveraging first party data for customized email marketing",

author = "Christopher Kanitz and Michael Schade and Maik Dulle and Jan Wiezorrek and Stephan Buttgereit",

year = "2022",

language = "English",

booktitle = "International Conference on Research in Advertising (ICORIA), Prague, 2022",

}