Leveraging first party data for customized email marketing

Christopher Kanitz, Michael Schade, Maik Dulle, Jan Wiezorrek, Stephan Buttgereit

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationInternational Conference on Research in Advertising (ICORIA), Prague, 2022
Publication statusPublished - 2022

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