Original language | English |
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Title of host publication | International Conference on Research in Advertising (ICORIA), Prague, 2022 |
Publication status | Published - 2022 |
Leveraging first party data for customized email marketing
Christopher Kanitz, Michael Schade, Maik Dulle, Jan Wiezorrek, Stephan Buttgereit
Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review