@inproceedings{29846bd0f4244a598c055220b01bd3cd,
title = "Less Is More: How to Improve the Physical B2B Trade Fair Experience",
author = "Christopher Korntner-Kanitz and Olivia B{\"u}sser and Michael Schade",
year = "2024",
doi = "10.1007/978-3-031-80904-0_3",
language = "English",
isbn = "978-3-031-80903-3",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Cham",
pages = "25--32",
editor = "Vincent Jeseo and Jasmine Parajuli",
booktitle = "Marketing in a Multicultural and Vibrant World",
}