Less Is More: How to Improve the Physical B2B Trade Fair Experience

Christopher Korntner-Kanitz, Olivia Büsser, Michael Schade

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationMarketing in a Multicultural and Vibrant World
Subtitle of host publicationProceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29
EditorsVincent Jeseo, Jasmine Parajuli
Pages25-32
Number of pages8
ISBN (Electronic)978-3-031-80904-0
DOIs
Publication statusPublished - 2024

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
PublisherSpringer Cham
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

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