| Translated title of the contribution | Cost reduction in the purchase of marketing related services |
|---|---|
| Original language | German |
| Pages (from-to) | 50-53 |
| Journal | ENERGIEWIRTSCHAFTLICHE TAGESFRAGEN |
| Volume | 61 |
| Issue number | 9 |
| Publication status | Published - Sept 2011 |
Kostenreduktion in der Beschaffung von externen Marketing- und Kommunikationsleistungen
Sebastian Martin, Fritz Mühlethaler
Research output: Contribution to journal › Article