Kaufverhaltenstypen und ihre Beziehung zum Involvementkonstrukt

Translated title of the contribution: Purchase Types and their Relation to the Involvement Construct

Jörg Kraigher-Krainer

Research output: Book/Report › Commissioned report

Translated title of the contributionPurchase Types and their Relation to the Involvement Construct
Original languageGerman
Number of pages50
Publication statusPublished - 2005

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