It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 2016 AMA Winter Academic Conference
Publication status	Published - 2016
Externally published	Yes
Event	2016 AMA Winter Marketing Educators Conference - Caesar's Palace, Las Vegas, United States Duration: 26 Feb 2016 → 28 Feb 2016

Conference	2016 AMA Winter Marketing Educators Conference
Country/Territory	United States
City	Las Vegas
Period	26.02.2016 → 28.02.2016

Cite this

@inproceedings{da86cb6819b14cf0b355cc840517c778,

title = "It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM",

author = "Weitzl, \{Wolfgang Jonas\} and Robert Zniva and Ardion Beldad",

year = "2016",

language = "English",

booktitle = "Proceedings of the 2016 AMA Winter Academic Conference",

note = "2016 AMA Winter Marketing Educators Conference ; Conference date: 26-02-2016 Through 28-02-2016",

}

TY - GEN

T1 - It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM

AU - Weitzl, Wolfgang Jonas

AU - Zniva, Robert

AU - Beldad, Ardion

PY - 2016

Y1 - 2016

M3 - Conference contribution

BT - Proceedings of the 2016 AMA Winter Academic Conference

T2 - 2016 AMA Winter Marketing Educators Conference

Y2 - 26 February 2016 through 28 February 2016

ER -