It is All a Matter of Trust: The Importance and Role of Consumer Trust in eWOM

Wolfgang Jonas Weitzl, Robert Zniva, Ardion Beldad

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2016 AMA Winter Academic Conference
Publication statusPublished - 2016
Externally publishedYes
Event2016 AMA Winter Marketing Educators Conference - Caesar's Palace, Las Vegas, United States
Duration: 26 Feb 201628 Feb 2016


Conference2016 AMA Winter Marketing Educators Conference
Country/TerritoryUnited States
CityLas Vegas

Cite this