The paper focuses on the challenges of integrating external sources in the innovation process and investigates the role of environmental turbulence in this context. Building on the resources-based view and the dynamic capabilities perspective the authors propose that open innovation strategies assist companies in navigating through turbulent times. Empirical testing of this assumption in a sample of 101 industrial firms indicates that open innovation activities are more important in turbulent than in non-turbulent markets and supplier integration is vital when technological turbulence is high, whilst customer integration is critical in environments characterized by high market turbulence. From a practical point of view, these findings highlight the importance of stakeholder integration in the innovation process and provide details on the successful implementation of this strategy under different environmental settings.
|Title of host publication||Proceedings of the XXII ISPIM Conference, 12.-15. Juni, Hamburg|
|Publication status||Published - 2011|
|Event||XXII ISPIM Conference 2011 - Hamburg, Germany|
Duration: 12 Jun 2011 → 15 Jun 2011
|Conference||XXII ISPIM Conference 2011|
|Period||12.06.2011 → 15.06.2011|