Is open innovation an effective method to embrace turbulent environments?"

Fiona Schweitzer, Oliver Gassmann, Kurt Gaubinger

Research output: Chapter in Book/Report/Conference proceedingsConference contribution

Abstract

The paper focuses on the challenges of integrating external sources in the innovation process and investigates the role of environmental turbulence in this context. Building on the resources-based view and the dynamic capabilities perspective the authors propose that open innovation strategies assist companies in navigating through turbulent times. Empirical testing of this assumption in a sample of 101 industrial firms indicates that open innovation activities are more important in turbulent than in non-turbulent markets and supplier integration is vital when technological turbulence is high, whilst customer integration is critical in environments characterized by high market turbulence. From a practical point of view, these findings highlight the importance of stakeholder integration in the innovation process and provide details on the successful implementation of this strategy under different environmental settings.
Original languageEnglish
Title of host publicationProceedings of the XXII ISPIM Conference, 12.-15. Juni, Hamburg
Publication statusPublished - 2011
EventXXII ISPIM Conference 2011 - Hamburg, Germany
Duration: 12 Jun 201115 Jun 2011
http://www.ispim.org

Conference

ConferenceXXII ISPIM Conference 2011
CountryGermany
CityHamburg
Period12.06.201115.06.2011
Internet address

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