Intervening Failure Attribution Perceptions and NWOM with Online Service Recovery Actions: An Abstract

Wolfgang Weitzl, Sabine Einwiller

Research output: Chapter in Book/Report/Conference proceedingsChapterpeer-review

Original languageEnglish
Title of host publicationFinding new ways to engage and satisfy global customers
Subtitle of host publicationProceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
EditorsPatricia Rossi, Nina Krey
PublisherSpringer
Pages743-743
Number of pages1
ISBN (Electronic)978-3-030-02568-7
ISBN (Print)978-3-030-02567-0
DOIs
Publication statusPublished - 2019
Externally publishedYes
Event2018 Academy of Marketing Science (AMS) World Marketing Congress (AMSWMC21) - Porto, Portugal
Duration: 27 Jun 201829 Jun 2018

Conference

Conference2018 Academy of Marketing Science (AMS) World Marketing Congress (AMSWMC21)
CountryPortugal
CityPorto
Period27.06.201829.06.2018

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