@inproceedings{ff248151b61f44c78fffc68bdee8e3d2,
title = "International Marketing Communication Strategies of Austrian Companies in CEE-Countries",
author = "Andreas Zehetner and Sophie Wiesinger",
year = "2008",
language = "English",
isbn = "9789612353223",
pages = "103--104",
booktitle = "Corporate and Marketing Communications as a Strategic Resource; Response to Contemporary use, Challenges and Criticism",
publisher = "Routledge - Taylor and Francis Group",
note = "13th International Conference on Corporate and Marketing Communications ; Conference date: 24-04-2008 Through 26-04-2008",
}