Interactive visualization of big data: A survey of current practice and potential barriers for adoption

Thomas Plank, Peter Hofer, Hans-Christian Jetter, Conny Walchshofer

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review


The rapid growth of the amount of available data calls for novel digital tools for analysis and decision support. One of these tools is the interactive visualization of data. It supports users in getting an overview of and insight into vast amounts of data. Although many different visualization approaches and interaction techniques have been proposed and discussed in academic research, we found that the current visualization practices lag behind this state-of-the-art in research. To better understand current tool use in practice and the reasons for this lag, we conducted a survey of current practices in Austrian companies, including the familiarity with and perceived usability of interactive visualizations. The responses enable us to describe the state-of-the-art of big data visualization in Austrian companies from a broad variety of business sectors and to discuss potential reasons for the slow adoption of novel interactive visualization types.
Original languageEnglish
Title of host publicationProceedings of the 16th FRAP Conference
PublisherACRN Cambridge Publishing House
Publication statusPublished - 2017
Event16th FRAP Conference - Cambridge, United Kingdom
Duration: 25 Sept 201727 Sept 2017


Conference16th FRAP Conference
Country/TerritoryUnited Kingdom


  • interactive visualizations
  • big data
  • visual analytics


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