Interactive Augmented Reality Experiences for Urban Art Spaces Using Markerless Tracking

Outdoor art exhibitions are increasingly popular spaces for people to connect with art. With the rapid advancements in augmented reality and mixed reality, immersive technologies and digital augmentations are transforming how people experience art by incorporating animations and interactive elements. However, though commonly used, marker-based augmented reality approaches present limitations in large outdoor exhibitions, including tedious setups and restricted exploration freedom for users. To address these challenges, we present a markerless mobile AR application utilizing Geospatial tracking to augment murals and playfully enhance outdoor art exhibitions with dynamic animations and interactive features that target the space between exhibits. In this paper, we describe the development of the mobile AR application and explore various interaction concepts in a qualitative in-situ study with 10 participants. Findings demonstrate how our application can be utilized to create innovative, user-centered experiences in outdoor art settings.