Intelligent Shelves: Expectations and potential applications from the perspective of retailers

Marike Kellermayr-Scheucher, Laura Hörandner

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Abstract

Purpose – The purpose of this study is to identify barriers, challenges and plans for the use of intelligent shelves for automatic out of shelf detection in grocery and drugstore retail in the DACH region.
Design/methodology/approach – The methodology is based on primary research (i.e. qualitative research with semi-structured interviews).
Findings – The underlying applied research approach captures the status quo in dealing with out of shelf and possible deployment scenarios and plans for intelligent shelves with a focus on the automatic detection of out of shelf in grocery and drugstore retail in Germany, Austria and Switzerland. Although only a few retailers currently have concrete plans for deployment, technological support for detecting out of shelf is proven to be highly relevant for most of the companies surveyed. Likewise, the technologies are expected to mature and become more cost-effective in the coming years.
Practical implications – This study provides retailers as well as technology provider with an insight into the opinions of grocery and drugstore retailers in German-speaking countries on the subject of intelligent shelves and automatic out of shelf detection. Their own views can be compared with the results of the survey and critically reviewed. The survey also supports technology provider in the further development of their systems.
Originality/value – This is the first study to capture retailers' views on the use of intelligent shelves to reduce out of shelf in stores.
Original languageEnglish
Title of host publicationColloquium on European Research in Retailing
Subtitle of host publicationBook of Proceedings
Place of PublicationFrance
Pages211 - 216
Number of pages6
ISBN (Electronic)978-2-493066-00-8
Publication statusPublished - 13 Jul 2021
Event6th Colloquium on European Research in Retailing 2021 - SKEMA Business School, Valbonne, France
Duration: 15 Jul 202117 Jul 2021
http://cerr.sciencesconf.org

Conference

Conference6th Colloquium on European Research in Retailing 2021
Abbreviated titleCERR 2021
Country/TerritoryFrance
CityValbonne
Period15.07.202117.07.2021
Internet address

Keywords

  • Intelligent Shelf
  • Smart Shelf
  • out of shelf detection
  • grocery retail
  • drugstore retail

Fingerprint

Dive into the research topics of 'Intelligent Shelves: Expectations and potential applications from the perspective of retailers'. Together they form a unique fingerprint.

Cite this