Abstract
Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities . In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.
- Discusses activities which foster the reduction of innovation immanent uncertainties using a holistic process model
- Presents an integrated perspective on innovation management and product innovation within an interdisciplinary approach
- Offers an accessible multi-functional perspective on innovation and product management
- Compiles market-based examples and cases of innovation and product management in action in international companies
Original language | English |
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Publisher | Springer |
ISBN (Print) | 978-3-642-54375-3 |
DOIs | |
Publication status | Published - 2014 |
Keywords
- innovation management
- product management
- rd management
- uncertainty