TY - GEN
T1 - Initial trust in mobile apps based on landing page information
T2 - 5th International Conference on HCI in Business, Government, and Organizations, HCIBGO 2018 Held as Part of HCI International 2018
AU - Fischer, Thomas
AU - Obermüller, Anja
AU - Auinger, Andreas
AU - Kindermann, Harald
AU - Riedl, René
N1 - Publisher Copyright:
© Springer International Publishing AG, part of Springer Nature 2018.
PY - 2018
Y1 - 2018
N2 - We investigated the role of initial trust in an e-commerce context (hereafter e-Trust) that individuals perceive based on the information that is presented on the landing page of an app in an app store. In order to establish external validity, we collected data based on a set of realistic sport tracking apps and conducted an online experiment. Based on a sample of 2,042 individuals, we found that as in other online contexts (e.g., online shopping), e-Trust plays an important role in the context of mobile app transactions, significantly influencing an individual’s decision to download or purchase an unfamiliar app. Interestingly though, we found that e-Trust has a different factor structure in this specific context compared to previous studies. In addition, not only individual disposition to trust was an important antecedent of e-Trust, but also gender, though in a different way than we expected. Men reported lower levels of e-Trust than women.
AB - We investigated the role of initial trust in an e-commerce context (hereafter e-Trust) that individuals perceive based on the information that is presented on the landing page of an app in an app store. In order to establish external validity, we collected data based on a set of realistic sport tracking apps and conducted an online experiment. Based on a sample of 2,042 individuals, we found that as in other online contexts (e.g., online shopping), e-Trust plays an important role in the context of mobile app transactions, significantly influencing an individual’s decision to download or purchase an unfamiliar app. Interestingly though, we found that e-Trust has a different factor structure in this specific context compared to previous studies. In addition, not only individual disposition to trust was an important antecedent of e-Trust, but also gender, though in a different way than we expected. Men reported lower levels of e-Trust than women.
KW - Mobile apps
KW - Transaction intention
KW - Trust
UR - http://www.scopus.com/inward/record.url?scp=85050481947&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-91716-0_22
DO - 10.1007/978-3-319-91716-0_22
M3 - Conference contribution
SN - 9783319917153
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 285
EP - 302
BT - HCI in Business, Government, and Organizations - 5th International Conference, HCIBGO 2018, Held as Part of HCI International 2018, Proceedings
A2 - Xiao, Bo Sophia
A2 - Nah, Fiona Fui-Hoon
PB - Springer
Y2 - 15 July 2018 through 20 July 2018
ER -