Initial trust in mobile apps based on landing page information: Results of an online experiment

Thomas Fischer, Anja Obermüller, Andreas Auinger, Harald Kindermann, René Riedl

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Abstract

We investigated the role of initial trust in an e-commerce context (hereafter e-Trust) that individuals perceive based on the information that is presented on the landing page of an app in an app store. In order to establish external validity, we collected data based on a set of realistic sport tracking apps and conducted an online experiment. Based on a sample of 2,042 individuals, we found that as in other online contexts (e.g., online shopping), e-Trust plays an important role in the context of mobile app transactions, significantly influencing an individual’s decision to download or purchase an unfamiliar app. Interestingly though, we found that e-Trust has a different factor structure in this specific context compared to previous studies. In addition, not only individual disposition to trust was an important antecedent of e-Trust, but also gender, though in a different way than we expected. Men reported lower levels of e-Trust than women.

Original languageEnglish
Title of host publicationHCI in Business, Government, and Organizations - 5th International Conference, HCIBGO 2018, Held as Part of HCI International 2018, Proceedings
EditorsBo Sophia Xiao, Fiona Fui-Hoon Nah
PublisherSpringer Verlag
Pages285-302
Number of pages18
ISBN (Print)9783319917153
DOIs
Publication statusPublished - 2018
Event5th International Conference on HCI in Business, Government, and Organizations, HCIBGO 2018 Held as Part of HCI International 2018 - Las Vegas, United States
Duration: 15 Jul 201820 Jul 2018

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume10923 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference5th International Conference on HCI in Business, Government, and Organizations, HCIBGO 2018 Held as Part of HCI International 2018
CountryUnited States
CityLas Vegas
Period15.07.201820.07.2018

Keywords

  • Mobile apps
  • Transaction intention
  • Trust

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