Influence of Personality Traits on Choice of Retail Purchasing Channel: Literature Review and Research Agenda

Anna Hermes, René Riedl

Research output: Contribution to journal › Review article › peer-review

9 Citations (Scopus)

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PERFORM - Pioneering the Digital Future for Omnichannel Retail Managers
Auinger, A., Stüger, A., Obermayr, M., Zimmermann, R. & Wetzlinger, W.
MSCA - Marie Curie Actions
01.01.2018 → 31.12.2022
Project: Research Project