Influence of Personality Traits on Choice of Retail Purchasing Channel: Literature Review and Research Agenda

Anna Hermes, René Riedl

Research output: Contribution to journal › Review article › peer-review

18 Citations (Scopus)

1 results

Finished
PERFORM - Pioneering the Digital Future for Omnichannel Retail Managers
Auinger, A. (PI), Stüger, A. (CoI), Obermayr, M. (CoI) & Zimmermann, R. (CoI)
MSCA - Marie Curie Actions
01.01.2018 → 31.12.2022
Project: Research Project