Industrial Service Selling – Is There a Need for a Broader View?

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution

Original language	English
Title of host publication	11th Annual Global Sales Science Institute Conference
Number of pages	7
Publication status	Published - 2017
Event	11th Annual Global Sales Science Institute Conference - Mauritius, Mauritius Duration: 6 Jun 2017 → 9 Jun 2017

Conference	11th Annual Global Sales Science Institute Conference
Country/Territory	Mauritius
City	Mauritius
Period	06.06.2017 → 09.06.2017

Cite this

@inproceedings{458968c9dc2f472ea393b89e99550eec,

title = "Industrial Service Selling – Is There a Need for a Broader View?",

author = "Margarethe {\"U}berwimmer and Christian Stadlmann and Doris Ehrlinger and David Tempelmayr",

year = "2017",

language = "English",

booktitle = "11th Annual Global Sales Science Institute Conference",

note = "11th Annual Global Sales Science Institute Conference ; Conference date: 06-06-2017 Through 09-06-2017",