Improving green transport literacy through gamification: a structural equation modeling approach

In this study, the use of gamified workshops is proposed as a suitable tool for teaching knowledge about green transport of goods to anchor climate change engagement in logistics careers. We aim at investigating people’s knowledge about green transport using social cognitive career theory (SCCT) as theoretical basis. A questionnaire measures the constructs external barriers, external support, self-efficacy, and vocational interest as well as the newly introduced construct green transport knowledge covered with knowledge questions. The method of structural equation modelling (SEM) is applied to evaluate the path directions and relationship between descriptive statistics, measurement model, structural model evaluation and the four constructs. We found that the four tested hypotheses are significant with varying coefficients. Our sample includes 195 responses from Austria. Additionally, the findings suggest that gamified workshops are effective in promoting green transport knowledge and raising people’s vocational interest in transport careers. Further research should evaluate how other educational strategies may be used to further improve knowledge acquisition and long-term effects.