Implausible alternatives in eliciting multi-attribute value functions

Rudolf Vetschera, Wolfgang Weitzl, Elisabeth Wolfsteiner

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)


Many methods to elicit preference models in multi-attribute decision making rely on evaluations of a set of sample alternatives by decision makers. Using orthogonal design methods to create this set of alternatives might require respondents to evaluate unrealistic alternatives. In this paper, we perform an empirical study to analyze whether the presence of such implausible alternatives has an effect on the quality of utility elicitation. Using a new approach to measure consistency, we find that implausible alternatives in fact, have a positive effect on consistency of intra-attribute preference information and consistency with dominance, but do not affect inter-attribute preference information.

Original languageEnglish
Pages (from-to)221-230
Number of pages10
JournalEuropean Journal of Operational Research
Issue number1
Publication statusPublished - 1 Apr 2014
Externally publishedYes


  • Conjoint Analysis
  • Implausible alternatives
  • Multiple criteria analysis
  • Preference learning


Dive into the research topics of 'Implausible alternatives in eliciting multi-attribute value functions'. Together they form a unique fingerprint.

Cite this