Identifying Brand-Owned Touchpoints Along the Digital Retail Customer Journey: A Practical Approach

Robert Zimmermann, Andreas Auinger

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

1 results

Finished
PERFORM - Pioneering the Digital Future for Omnichannel Retail Managers
Auinger, A. (PI), Stüger, A. (CoI), Obermayr, M. (CoI) & Zimmermann, R. (CoI)
MSCA - Marie Curie Actions
01.01.2018 → 31.12.2022
Project: Research Project