Identifying Brand-Owned Touchpoints Along the Digital Retail Customer Journey: A Practical Approach

Robert Zimmermann, Andreas Auinger

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

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Identifying Brand-Owned Touchpoints Along the Digital Retail Customer Journey: A Practical Approach
Zimmermann, R. (Speaker)
9 Mar 2020 → 11 Mar 2020
Activity: Talk or presentation › Oral presentation