Identification of innovative technologies for store-based retailing - An evaluation of the status quo and of future retail practices

Mark Stieninger; Johannes Gasperlmair; Michael Plasch; Marike Kellermayr-Scheucher

doi:10.1016/j.procs.2021.01.108

Identification of innovative technologies for store-based retailing - An evaluation of the status quo and of future retail practices

Mark Stieninger, Johannes Gasperlmair, Michael Plasch, Marike Kellermayr-Scheucher

Research output: Contribution to journal › Conference article › peer-review

7 Citations (Scopus)

Abstract

Novel technologies and application scenarios for store-based retailing are available in a large variety. The retailers' strategic focus and willingness to invest in these innovations is unclear to a certain point. This research paper aims to identify and evaluate technologies and application scenarios for brick-and-mortar retailing from Austrian retailing businesses' perspective. Beside a literature review to get an overview of retail technologies and their fields of application, semi-structured interviews were conducted in order to ascertain the status quo and to survey the relevance of technology use in store based retailing, as well as to assess its potential in the future. Qualitative data analysis has been processed, followed by an expert workshop with interdisciplinary retail technology and retailing experts to objectively validate the primary research findings.

Original language	English
Pages (from-to)	84-92
Number of pages	9
Journal	Procedia Computer Science
Volume	181
DOIs	https://doi.org/10.1016/j.procs.2021.01.108
Publication status	Published - 2021
Event	2020 International Conference on ENTERprise Information Systems - International Conference on Project MANagement and International Conference on Health and Social Care Information Systems and Technologies, CENTERIS/ProjMAN/HCist 2020 - Vilamoura, Portugal Duration: 21 Oct 2020 → 23 Oct 2020

Keywords

Digital retail
Digital transformation
Expert interviews
Qualitative survey
Retail technology
Store-base retailing

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10.1016/j.procs.2021.01.108

Cite this

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title = "Identification of innovative technologies for store-based retailing - An evaluation of the status quo and of future retail practices",

abstract = "Novel technologies and application scenarios for store-based retailing are available in a large variety. The retailers' strategic focus and willingness to invest in these innovations is unclear to a certain point. This research paper aims to identify and evaluate technologies and application scenarios for brick-and-mortar retailing from Austrian retailing businesses' perspective. Beside a literature review to get an overview of retail technologies and their fields of application, semi-structured interviews were conducted in order to ascertain the status quo and to survey the relevance of technology use in store based retailing, as well as to assess its potential in the future. Qualitative data analysis has been processed, followed by an expert workshop with interdisciplinary retail technology and retailing experts to objectively validate the primary research findings.",

keywords = "Digital retail, Digital transformation, Expert interviews, Qualitative survey, Retail technology, Store-base retailing",

author = "Mark Stieninger and Johannes Gasperlmair and Michael Plasch and Marike Kellermayr-Scheucher",

note = "Funding Information: Parts of this work were funded by the Federal State of Upper Austria. Publisher Copyright: {\textcopyright} 2021 The Authors. Published by Elsevier B.V.; 2020 International Conference on ENTERprise Information Systems - International Conference on Project MANagement and International Conference on Health and Social Care Information Systems and Technologies, CENTERIS/ProjMAN/HCist 2020 ; Conference date: 21-10-2020 Through 23-10-2020",

year = "2021",

doi = "10.1016/j.procs.2021.01.108",

language = "English",

volume = "181",

pages = "84--92",

journal = "Procedia Computer Science",

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AU - Stieninger, Mark

AU - Gasperlmair, Johannes

AU - Plasch, Michael

AU - Kellermayr-Scheucher, Marike

PY - 2021

Y1 - 2021

N2 - Novel technologies and application scenarios for store-based retailing are available in a large variety. The retailers' strategic focus and willingness to invest in these innovations is unclear to a certain point. This research paper aims to identify and evaluate technologies and application scenarios for brick-and-mortar retailing from Austrian retailing businesses' perspective. Beside a literature review to get an overview of retail technologies and their fields of application, semi-structured interviews were conducted in order to ascertain the status quo and to survey the relevance of technology use in store based retailing, as well as to assess its potential in the future. Qualitative data analysis has been processed, followed by an expert workshop with interdisciplinary retail technology and retailing experts to objectively validate the primary research findings.

AB - Novel technologies and application scenarios for store-based retailing are available in a large variety. The retailers' strategic focus and willingness to invest in these innovations is unclear to a certain point. This research paper aims to identify and evaluate technologies and application scenarios for brick-and-mortar retailing from Austrian retailing businesses' perspective. Beside a literature review to get an overview of retail technologies and their fields of application, semi-structured interviews were conducted in order to ascertain the status quo and to survey the relevance of technology use in store based retailing, as well as to assess its potential in the future. Qualitative data analysis has been processed, followed by an expert workshop with interdisciplinary retail technology and retailing experts to objectively validate the primary research findings.

KW - Digital retail

KW - Digital transformation

KW - Expert interviews

KW - Qualitative survey

KW - Retail technology

KW - Store-base retailing

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U2 - 10.1016/j.procs.2021.01.108

DO - 10.1016/j.procs.2021.01.108

M3 - Conference article

AN - SCOPUS:85105672680

VL - 181

SP - 84

EP - 92

JO - Procedia Computer Science

JF - Procedia Computer Science

T2 - 2020 International Conference on ENTERprise Information Systems - International Conference on Project MANagement and International Conference on Health and Social Care Information Systems and Technologies, CENTERIS/ProjMAN/HCist 2020

Y2 - 21 October 2020 through 23 October 2020

ER -

Identification of innovative technologies for store-based retailing - An evaluation of the status quo and of future retail practices

Abstract

Keywords

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BF-DigiT@il - Digitalization in Retail: Evaluation of Technology Acceptance at POS and in Retail Logistics