Projects per year
Novel technologies and application scenarios for store-based retailing are available in a large variety. The retailers' strategic focus and willingness to invest in these innovations is unclear to a certain point. This research paper aims to identify and evaluate technologies and application scenarios for brick-and-mortar retailing from Austrian retailing businesses' perspective. Beside a literature review to get an overview of retail technologies and their fields of application, semi-structured interviews were conducted in order to ascertain the status quo and to survey the relevance of technology use in store based retailing, as well as to assess its potential in the future. Qualitative data analysis has been processed, followed by an expert workshop with interdisciplinary retail technology and retailing experts to objectively validate the primary research findings.
|Number of pages||9|
|Journal||Procedia Computer Science|
|Publication status||Published - 2021|
|Event||2020 International Conference on ENTERprise Information Systems - International Conference on Project MANagement and International Conference on Health and Social Care Information Systems and Technologies, CENTERIS/ProjMAN/HCist 2020 - Vilamoura, Portugal|
Duration: 21 Oct 2020 → 23 Oct 2020
- Digital retail
- Digital transformation
- Expert interviews
- Qualitative survey
- Retail technology
- Store-base retailing
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- 1 Finished
BF-DigiT@il - Digitalization in Retail: Evaluation of Technology Acceptance at POS and in Retail Logistics
Stieninger, M. C., Plasch, M. & Wetzlinger, W.
01.10.2018 → 30.09.2020
Project: Research Project
- 1 Oral presentation
Identification Of Innovative Technologies For Store-Based Retailing – An Evaluation Of The Status Quo And Of Future Retail Practices
Mark Stieninger (Speaker)23 Oct 2020
Activity: Talk or presentation › Oral presentation