Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community

Christopher Korntner-Kanitz; Anna Sophie Hollstein; Michael Schade; Christoph Burmann

Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community

Christopher Korntner-Kanitz
, Anna Sophie Hollstein
, Michael Schade
, Christoph Burmann

Research Center Steyr

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2025
Event	2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon - Duration: 1 Jul 2025 → 4 Jul 2025

Conference

Conference	2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon
Period	01.07.2025 → 04.07.2025

Cite this

Korntner-Kanitz, C., Hollstein, A. S., Schade, M., & Burmann, C. (2025). Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community. Paper presented at 2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon.

Korntner-Kanitz, Christopher ; Hollstein, Anna Sophie ; Schade, Michael et al. / Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community. Paper presented at 2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon.

@conference{21a0959d846d42579a95f6eb21e9fc4c,

title = "Identification Is Key {\textendash} Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community",

author = "Christopher Korntner-Kanitz and Hollstein, \{Anna Sophie\} and Michael Schade and Christoph Burmann",

year = "2025",

language = "English",

note = "2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon ; Conference date: 01-07-2025 Through 04-07-2025",

}

Korntner-Kanitz, C, Hollstein, AS, Schade, M & Burmann, C 2025, 'Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community', Paper presented at 2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon, 01.07.2025 - 04.07.2025.

Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community. / Korntner-Kanitz, Christopher; Hollstein, Anna Sophie; Schade, Michael et al.
2025. Paper presented at 2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community

AU - Korntner-Kanitz, Christopher

AU - Hollstein, Anna Sophie

AU - Schade, Michael

AU - Burmann, Christoph

PY - 2025

Y1 - 2025

M3 - Paper

T2 - 2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon

Y2 - 1 July 2025 through 4 July 2025

ER -

Korntner-Kanitz C, Hollstein AS, Schade M, Burmann C. Identification Is Key – Already Before You Start! How the Relationship Between Employer Brands and Prospective Employees Can Be Enhanced by the Identification with the Work Community. 2025. Paper presented at 2025 AMS World Marketing Congress: The Role of Marketing in Reshaping the Dynamic Landscape of Business: Innovation, Sustainability, and Legitimacy, Dijon.