I thought we were one? When consumer-brand identification cultivates shame

Wolfgang Jonas Weitzl, Robert Zimmermann, Gabriele Obermeier

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

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"I thought we were one?" When consumer-brand identification cultivates shame
Wolfgang Jonas Weitzl (Speaker), Robert Zimmermann (Speaker) & Gabriele Obermeier (Speaker)
22 Sept 2021 → 24 Sept 2021
Activity: Talk or presentation › Oral presentation