How to Measure Customers’ Emotional Experience? A Short Review of Current Methods and a Call for Neurophysiological Approaches.

Anna Hermes, René Riedl

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationInformation Systems and Neuroscience - NeuroIS Retreat 2020
EditorsFred D. Davis, René Riedl, Jan vom Brocke, Pierre-Majorique Léger, Adrianne Randolph, Thomas Fischer
ISBN (Electronic)978-3-030-60073-0
Publication statusPublished - 2020

Publication series

NameLecture Notes in Information Systems and Organisation
ISSN (Print)2195-4968
ISSN (Electronic)2195-4976

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