How small and medium sized B2B companies perceive the relevance and effectiveness of trade fairs – an empirical investigation among Austrian trade fair exhibitors

Research output: Chapter in Book/Report/Conference proceedingsConference contribution

Original languageEnglish
Title of host publicationDevelopments and Challenges
Number of pages5
Publication statusPublished - 2009
Event14th International Conference on Corporate and Marketing Communications - Nicosia, Cyprus
Duration: 23 Apr 200924 Apr 2009

Conference

Conference14th International Conference on Corporate and Marketing Communications
CountryCyprus
CityNicosia
Period23.04.200924.04.2009

Cite this