How small and medium sized B2B companies perceive the relevance and effectiveness of trade fairs – an empirical investigation among Austrian trade fair exhibitors

Andreas Zehetner

How small and medium sized B2B companies perceive the relevance and effectiveness of trade fairs – an empirical investigation among Austrian trade fair exhibitors

Research Center Steyr

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution

Original language	English
Title of host publication	Developments and Challenges
Number of pages	5
Publication status	Published - 2009
Event	14th International Conference on Corporate and Marketing Communications - Nicosia, Cyprus Duration: 23 Apr 2009 → 24 Apr 2009

Conference

Conference	14th International Conference on Corporate and Marketing Communications
Country/Territory	Cyprus
City	Nicosia
Period	23.04.2009 → 24.04.2009

Cite this

@inproceedings{1d03607b1aa54acab694ff9bb9812117,

title = "How small and medium sized B2B companies perceive the relevance and effectiveness of trade fairs – an empirical investigation among Austrian trade fair exhibitors",

author = "Andreas Zehetner",

year = "2009",

language = "English",

isbn = "978-9963-634-59-0",

booktitle = "Developments and Challenges",

note = "14th International Conference on Corporate and Marketing Communications ; Conference date: 23-04-2009 Through 24-04-2009",

}

TY - GEN

T1 - How small and medium sized B2B companies perceive the relevance and effectiveness of trade fairs – an empirical investigation among Austrian trade fair exhibitors

AU - Zehetner, Andreas

PY - 2009

Y1 - 2009

M3 - Conference contribution

SN - 978-9963-634-59-0

BT - Developments and Challenges

T2 - 14th International Conference on Corporate and Marketing Communications

Y2 - 23 April 2009 through 24 April 2009

ER -