How Product Decision Characteristics Interact to Influence Cognitive Load: An Exploratory Study

Sylvain Sénécal, Pierre-Majorique Léger, René Riedl, Fred D. Davis

Research output: Chapter in Book/Report/Conference proceedingsChapterpeer-review

Abstract

The objective of this laboratory experiment was to explore how product decision characteristics interact to influence the decision-maker’s cognitive load. A between-subject experiment with 23 participants was performed to test how four decision characteristics (Decision set size, Attribute value format, Display format, and Information sorting) interact to influence participants’ cognitive load. Eye-tracking was used to assess cognitive load. Results indicate that the four product decision characteristics interact to influence cognitive load. We found, for example, that as the decision set size increased, the influence of attribute value format, display format, and information sorting on cognitive load varied. Theoretical contributions and managerial implications are discussed.

Original languageEnglish
Title of host publicationLecture Notes in Information Systems and Organisation
PublisherSpringer
Pages55-63
Number of pages9
DOIs
Publication statusPublished - 2017
EventGmunden Retreat on NeuroIS 2017 - Gmunden, Austria, Austria
Duration: 12 Jun 201714 Jun 2017
http://www.neurois.org

Publication series

NameLecture Notes in Information Systems and Organisation
Volume25
ISSN (Print)2195-4968
ISSN (Electronic)2195-4976

Conference

ConferenceGmunden Retreat on NeuroIS 2017
CountryAustria
CityGmunden, Austria
Period12.06.201714.06.2017
Internet address

Keywords

  • Cognitive load
  • Decision characteristics
  • Decision-making
  • Eye-tracking
  • Information display

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