How Online Retailers Should Manage Their Private Label Branding Strategy: An Abstract

Franziska Frese, Michael Schade, Christopher Korntner-Kanitz, Eike Abraham, Christoph Burmann

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationDevelopments in Marketing Science - the Proceedings of the 2023 AMS World Marketing Congress (WMC)
Publication statusPublished - Jul 2023

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