How Online Retailers Should Manage Their Private Label Branding Strategy: An Abstract

Franziska Frese, Michael Schade, Christopher Korntner-Kanitz, Eike Abraham, Christoph Burmann

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	Developments in Marketing Science - the Proceedings of the 2023 AMS World Marketing Congress (WMC)
Publication status	Published - Jul 2023

Cite this

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title = "How Online Retailers Should Manage Their Private Label Branding Strategy: An Abstract",

author = "Franziska Frese and Michael Schade and Christopher Korntner-Kanitz and Eike Abraham and Christoph Burmann",

year = "2023",

month = jul,

language = "English",

booktitle = "Developments in Marketing Science - the Proceedings of the 2023 AMS World Marketing Congress (WMC)",

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How Online Retailers Should Manage Their Private Label Branding Strategy: An Abstract. / Frese, Franziska; Schade, Michael; Korntner-Kanitz, Christopher et al.
Developments in Marketing Science - the Proceedings of the 2023 AMS World Marketing Congress (WMC). 2023.

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

TY - GEN

T1 - How Online Retailers Should Manage Their Private Label Branding Strategy: An Abstract

AU - Frese, Franziska

AU - Schade, Michael

AU - Korntner-Kanitz, Christopher

AU - Abraham, Eike

AU - Burmann, Christoph

PY - 2023/7

Y1 - 2023/7

M3 - Conference contribution

BT - Developments in Marketing Science - the Proceedings of the 2023 AMS World Marketing Congress (WMC)

ER -