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How leaders can stimulate customer complaint forwarding by professionally developing and empowering employees

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2024 EMAC Annual Conference
PublisherEuropean Marketing Academy
Publication statusPublished - 2024
EventEMAC 2024: 53rd Annual Conference of the European Marketing Academy - Bucharest, Romania
Duration: 28 May 202431 May 2024
https://emac2024.org/

Conference

ConferenceEMAC 2024
Country/TerritoryRomania
CityBucharest
Period28.05.202431.05.2024
Internet address

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 12 - Responsible Consumption and Production
    SDG 12 Responsible Consumption and Production

Keywords

  • Complaining
  • Service recovery
  • Service failure
  • Management
  • Leadership
  • Organizational behaviour

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