How can Firms Stop Negative Word-of-Mouth? A Typology of Online Complainants: An Abstract

Wolfgang Jonas Weitzl, Clemens Hutzinger, Sabine Einwiller

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

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How can firms stop negative word-of-mouth? A typology of online complainants
Weitzl, W. J. (Speaker), Hutzinger, C. (Speaker) & Einwiller, S. (Speaker)
9 Jul 2019 → 11 Jul 2019
Activity: Talk or presentation › Oral presentation