Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making

Jörg Kraigher-Krainer

doi:10.1007/978-3-7908-2747-7_10

Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making

Jörg Kraigher-Krainer

Research Center Steyr

Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review

Abstract

This paper presents a cybernetic decision model linking discrepancy theory to perceived risk and decision-type research. A scarce set of variables is used for modelling the pre-purchase, purchase and post-purchase phase. Five decision types are proposed and a bigger picture on consumer perception, decision making, and customer value creation is provided.

Original language	English
Title of host publication	Contributions to Management Science
Publisher	Physica-Verlag
Pages	189-206
Number of pages	18
ISBN (Print)	978-3-7908-2746-0
DOIs	https://doi.org/10.1007/978-3-7908-2747-7_10
Publication status	Published - 2012
Event	Value Chain Management (VCM) Conference - Steyr, Austria Duration: 4 May 2011 → 5 May 2011 http://www.vcm-conference.com

Publication series

Name	Contributions to Management Science
ISSN (Print)	1431-1941
ISSN (Electronic)	2197-716X

Conference

Conference	Value Chain Management (VCM) Conference
Country/Territory	Austria
City	Steyr
Period	04.05.2011 → 05.05.2011
Internet address	http://www.vcm-conference.com

Keywords

Decision Making
Habit
Perceived risk
Customer value
Decision types
Prosperity
Emotion
Schema theory

Access to Document

10.1007/978-3-7908-2747-7_10

Cite this

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abstract = "This paper presents a cybernetic decision model linking discrepancy theory to perceived risk and decision-type research. A scarce set of variables is used for modelling the pre-purchase, purchase and post-purchase phase. Five decision types are proposed and a bigger picture on consumer perception, decision making, and customer value creation is provided.",

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KW - Decision Making

KW - Habit

KW - Perceived risk

KW - Customer value

KW - Decision types

KW - Prosperity

KW - Emotion

KW - Schema theory

UR - https://www.scopus.com/pages/publications/85064931454

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M3 - Chapter

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T3 - Contributions to Management Science

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EP - 206

BT - Contributions to Management Science

PB - Physica-Verlag

T2 - Value Chain Management (VCM) Conference

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ER -

Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making

Abstract

Publication series

Conference

Keywords

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